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From making toilet soaps, personal care products and lighting solutions, fast-moving consumer goods (FMCG) major Wipro Consumer Care recently announced a foray into the packaged foods business. Interestingly, Wipro Consumer was founded in 1945 as a vegetable oil...

Vineet Agrawal, CEO, Wipro Consumer Care, speaks on the firm's foray into packaged food business. Listen in.   https://www.youtube.com/watch?v=XIpQ-6PL8JY

Wipro is building a formidable consumer care business under WCCL across vast swathes of South East and West Asia, China and Africa Names like Gervenne, Romano, Vigor, Enchanteur, Vitalis, Enear, Zici, Pahnli, Aiken would probably leave most of you flummoxed. Well,...

Most brands always think twice to venture into any new business area other than their core business. Brands are always conscious to keep the mother brand and product well-guarded while entering any new category or creating a brand extension. But recently, consumer...

The company may also withdraw some variants of other categories that were launched during the pandemic, said Vineet Agarwal, chief executive officer of Wipro Consumer Care. The company is looking to take the acquisition path to strengthen its foothold in the market...

Wipro Consumer Care inaugurates its factory in Telangana The factory has the fastest soap making unit, globally Bangalore, April 5, 2022: Wipro Consumer Care & Lighting has inaugurated this new factory in Maheshwaram, Hyderabad. Minister for Municipal...

Chandrika Pushpaveda received media coverage across all the leading publications in key markets including Kochi.

Wipro Consumer- Ventures had earmarked ₹200 crore for investments in consumer startups in India and Southeast Asia and has committed almost half of this amount. The fund has invested in six companies, including MyGlamm, Ustraa, OneLife, LetsShave, Soulflower and Power...

Nutraceutical platform Power Gummies said it has secured $6 million (around Rs 44 crore) in a Series A funding round led by 9Unicorns, along with participation from Vcats, DSG Consumer Partners, WIPRO Consumers, Sharpp Ventures (Marico Family office) and NB Ventures....

The New Delhi-based startup aims to revolutionise the nutraceutical market in India to expand the brand locally as well as internationally. It also looks forward to using the funds for marketing, to build a larger team, and to launch more variants of dietary...