How Wipro’s foray will add to the flavour of the snacking category?

Most brands always think twice to venture into any new business area other than their core business. Brands are always conscious to keep the mother brand and product well-guarded while entering any new category or creating a brand extension. But recently, consumer care and cosmetic company Wipro announced its entry into the packaged foods business for owning a larger stake in the FMCG market pie which is an exciting move.

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