Wipro Consumer Care and Lighting is among the fastest growing FMCG businesses in its operating geographies of Asia the Middle East and Africa, with revenues of over Rs.7700 Crore. Its businesses include personal wash products, skincare products, male grooming products, toiletries, wellness products, household products, electrical wire devices, domestic and commercial Lighting and modular office furniture. It has a strong brand presence with significant market share across segments in India, South East Asia, East Asia, Africa and the Middle East.
The acquisitions of Unza, Yardley, LD Waxsons and Ma Er – over the years have given Wipro Consumer Care a global footprint. Its portfolio includes a range of anti-germ, anti-bacterial and anti-virus products in santiziers, handwash, soaps, liquid detergents and surface and floor cleaners. These products are available in India, Asia and Africa markets. Wipro Consumer Care’s key brands include Santoor (a toilet soap brand with extensions in personal care), Chandrika (an ayurvedic toilet soap brand), Maxkleen (a germ kill surface and floor cleaner brand) Giffy (a dishwash and vegetable wash brand), Enchanteur (a female toiletry brand), Safi (a Halal toiletry brand), Aiken (an antibacterial brand), Romano (a male toiletry brand), Bio Essence (a Skincare brand), Yardley (a luxury toiletry brand), Carrie (a Kids and baby toiletry brand), Pahnli (a household care brand) and Garnet (a LED lighting brand). In May 2019, Wipro Consumer Care & Lighting announced the acquisition of Splash Corporation in Philippines, expanding its presence in South East Asia. Key brands of Splash are Hygienix, SkinWhite, MaxiPeel and Vitress. In December 2019, Wipro Consumer Care acquired Canway Group a South African personal care Company. Canway’s popular brands include, Oh So Heavenly, Iwori and IQ.