LetsShave focuses predominantly on shaving category, and is expanding into personal care categories like body care, skin care and electric trimmers, the city-headquartered. Read more

It is a well-known fact that today we are living in an ever-changing environment compelling every organisation to adapt in all areas, not only to thrive but also to survive. Irrespective of the business climate change, demographic alteration, deeper technology proliferation and not so upbeat economic growth will be a crucial input. 2020 will be […]

Wipro Consumer Care & Lighting (WCCL), the consumer care arm of the Azim Premji-led Wipro Group, which recently entered the South Africa market, saw its international business posting best-ever growth in the first half (H1) of FY20. Read More

Suresh Kaushal, General Manager – Mission Quality, Wipro Consumer Care and Lighting elaborates on the significance of environment sustainability, and how Wipro is working towards eco-friendly measures across the country. Excerpts: How the company’s “Green Factory Initiative” is working towards improving its sustainability practices? Read More

Bring in a breath of freshness with lights that listen to you and light up your home your way. In the growing categorization of smart homes, smart bulbs are an immediate winner with their amazing specifications. These bulbs are highly capable of providing a more personalized experience with their capability to stay constantly connected to […]

For under a grand this is probably the most accessible smart bulb for the masses. Wipro also is the only brand in this list that offers flexibility in terms of size and connectivity. Your options come in two sizes and two bulb holder options – E27 and B22. B22 is your Indian standard and E27 […]

The rise of multiple platforms and OTT channels (more than 32 already) has made it more challenging for marketers to reach and impress their target consumers. One such platform which showed phenomenal rise in 2019 was TikTok in India. It has become one of the most downloaded apps across all segments of population. Read More

This sounds like a contradiction. After all, last week I said that anything that starts with the word ‘Smart’ should never be gifted. Here’s the exception. Smart bulbs and sockets bring idiot proof home automation without any new wiring. Smart sockets are a godsend as you can automate anything from a geyser to an air […]

Consumer goods firm Wipro Consumer Care is eyeing a larger play in the smart lighting segment. In an interaction with Moneycontrol, Sanjay Gupta, Senior Vice President & Business Head-Consumer Lighting and Switches, Wipro Consumer Care & Lighting, said from less than 5 percent of their LED business, smart lighting will move to 20-25 percent of […]

India is witnessing traction for smart home gadgets and in the smart light segment. Wipro Lighting, a trusted brand for over three decades has recently forayed into these categories and created a space of its own. Read More