An advertising narrative that has remained unchanged in nearly two decades and a regional focus, as opposed to a pan-Indian approach, for expanding its brand footprint, appear to be paying off for Santoor, the soap brand from Wipro Consumer Care and Lighting. According to Kantar Worldpanel, Santoor had 14.9 per cent of the volume share […]

Wipro Consumer Care & Lighting’s Santoor soap brand has toppled consumer goods giant Hindustan Unilever’s Lux as the No 2 soap by all-India volumes in the country for the first time, two industry officials said, citing data by research firm Kantar Worldpanel. Volume share of Santoor was 14.9% in June 2018, the latest tracked numbers […]

Girl children of economically underprivileged families can now avail the third edition of Santoor Women’s Scholarship, being rolled out in collaboration with Wipro Consumer Care and Lighting. The scholarship is offered exclusively to students of Andhra Pradesh, Telangana and Karnataka States. Those eligible for the scholarship programme are girls who have completed class X and […]

Wipro Consumer Care & Lighting today announced the third edition of Santoor Women’s Scholarship programme to help poor girl students pursue a degree of a minimum three-year period. The scholarship rolled out in collaboration with ‘Wipro Cares’ is offered to the students from Andhra Pradesh, Telangana and Karnataka. Each student is awarded of Rs 24,000 […]

Wipro Consumer Care & Lighting (WCCL), the Bengaluru-head-quartered consumer care major, has been present in global markets for over 12 years, but it is only now that the company is setting up a manufacturing plant in China, it’s second largest market globally after Malaysia.

In 1985, when Wipro Consumer Care and Lighting test-marketed its now No 1 product Santoor in the Bangalore market, it had failed. Usually, if a product fails in the test market, the company does not extend it, either junk it or do a major revamp and do the retest. But in this case, it was […]

LED World, interacted with Anuj Dhir, Vice-President & Business Head, Wipro Lighting to know more on how the company is exploring ways to feed its smart solution and if the market is ready for all this. Read More

After the initial hiccups, lighting has not only emerged as one of the major revenue generators for the company, it is raring to grow at a faster speed refreshing the basket with smart lighting products, getting into outdoor lighting segment and betting on green building segment. Read More

Yardley, a heritage personal care brand from Wipro Consumer Care & Lighting has launched an array of “daily wear perfumes. The Modern Indian Woman, who is a perfect amalgamation of beauty, confidence, and elegance, inspires this contemporary range of Eau De Cologne from The House of Yardley. These perfumes are a unique blend of finest […]