Wipro Lighting has signed a premium partnership agreement with Belgium-based global lighting solutions firm Schreder to market its smart and connected outdoor lighting products and solutions in India, an emerging business opportunity in the country’s ₹Rs 4,000 crore lighting market. This is Wipro Lighting’s fourth partnership. The ₹100-crore company, which is a part of Wipro […]

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Wipro Lighting, a business of Wipro Consumer Care and Lighting, has signed a partnership agreement with Schréder to market its lighting products and solutions in India. These are primarily outdoor lighting products which would find use in internet of things (IoT) based applications in Smart Cities and Smart Campuses. For instance, the ‘Shuffle Smart Pole’ […]

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MUMBAI: The ‘naturals’ wave, which has been sweeping across consumer product categories, has resulted in a significant spike in growth of certain segments of the toilet soap market. Patanjali Ayurved’s entry, in particular, pushed other companies to come up with soap variants that have a combination of natural ingredients like aloe vera and lime. Considered […]

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This Children’s Day Santoor Women’s Scholarship has launched a unique initiative to involve people to nominate girls they know who might need such financial assistance to pursue their higher education. The campaign creative set in a rustic, river side location depicts a young girl fetching water home. When you scan the ad in print or […]

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This Children’s Day, Santoor Women’s Scholarship has launched a unique initiative to involve people to nominate girls they know who might need financial assistance to pursue their higher education. The campaign creative set in a rustic, riverside location depicts a young girl fetching water home. When you scan the ad in print or interact with […]

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The Consumer Care and Lighting business of Wipro Enterprises entered into an agreement with the US-based smart building solutions’ provider Igor to offer intelligent lighting and smart building devices in the Indian market, said the privately held company here on Wednesday. “The agreement enables our division to sell Igor lighting fixtures globally with local partners […]

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EAST BRUNSWICK, N.J. & BANGALORE, India–(BUSINESS WIRE)–Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, today organized the 13th edition of the ‘Spirit of Wipro’ Run in 125 cities across 34 countries. Several thousands of Wipro employees, their friends and families, alumni, customers, partners and […]

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An advertising narrative that has remained unchanged in nearly two decades and a regional focus, as opposed to a pan-Indian approach, for expanding its brand footprint, appear to be paying off for Santoor, the soap brand from Wipro Consumer Care and Lighting. According to Kantar Worldpanel, Santoor had 14.9 per cent of the volume share […]

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Wipro Consumer Care & Lighting’s Santoor soap brand has toppled consumer goods giant Hindustan Unilever’s Lux as the No 2 soap by all-India volumes in the country for the first time, two industry officials said, citing data by research firm Kantar Worldpanel. Volume share of Santoor was 14.9% in June 2018, the latest tracked numbers […]

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