International Personal Care Business
The International personal care business focuses on skincare, personal wash, toiletries, fragrances, deodorants, and hair care categories. Our lead brand is Enchanteur – a female toiletries brand. Key brands in our portfolio include Bio-Essence – a skincare brand that focuses on anti-aging and moisturizing and Safi – a Halal personal care and skin care brand. Our Safi and Bio-Essence brands are the Number 1 and 2 ranked facial care brands in Malaysia. Bio-Essence is also ranked No.1 in facial care in Singapore and Taiwan. Our other key brands in International markets include Romano and Dashing – male toiletries brands, Carrie – a kids toiletries brand, as well as Vitalis and Sumber Ayu – female toiletries brands. Our Ma Er acquisition in China has added a key brand in liquid detergents (Pahmi) and brands in the personal wash (Enear and Zici) enhancing our presence in South China.