International Personal Care Business
Our international personal care business includes skincare, personal wash, toiletries, fragrances, deodorants, and hair care categories. Few of our key brands are:
- Enchanteur – a leading female personal care brand in Malaysia, Vietnam, China and Middle East
- Safi, the largest Halal personal care brand globally is #1 in Malaysia and fastest growing in Indonesia
- Bio-Essence, leading skincare brand that is #1 in Malaysia, Singapore and Taiwan
- Male toiletry brands such as Romano and Dashing
- Kids & Teen brands such as Carrie Jr, Doremi and Izzi
- Body care brands like Vitalis, Enear, Zici, Vcnic, SkinWhite and Ginvera
- Female Toiletry brands such as Oh So Heavenly and Sumber Ayu
- Anti-bacterial and Hygiene brands such as Aiken and Hygienix
- Home care brands such as Pahnli and MaxKleen
- Face care brands like Maxipeel, Derma Lab, Dr. Dermis and Eversoft
- Yardley, leading personal care brand in India and Middle East. Also one of the oldest living brands with over 250 years of heritage.
We are among the top players in personal care in Malaysia, Vietnam, a leading player in female fragrance in Indonesia and among top 3 players in body lotions and hair styling in Philippines.