Wipro Consumer Care inaugurates its factory in Telangana

The factory has the fastest soap making unit, globally

Bangalore, April 5, 2022: Wipro Consumer Care & Lighting has inaugurated this new factory in Maheshwaram, Hyderabad. Minister for Municipal Administration & Urban Development, Industries & Commerce, and Information Technology, Government of Telangana, Shri K T Rama Rao and Founder Chairman of Wipro Group, Shri Azim Premji inaugurated the facility. Telangana’s Education Minister Ms Sabitha Indira Reddy, Principal Secretary, Industries Commerce & Information Technology, Shri Jayesh Ranjan and CEO of Wipro Consumer Care, Shri Vineet Agrawal were present on this occasion.

Wipro Consumer Care commenced construction of the facility in 2018 with the acquisition of 30 acres of land at Maheshwaram. The company has invested Rs. 300 crores in the facility.

At the current facility, the company produces Santoor soaps and Softouch fabric conditioners. It will add manufacturing capability to produce Yardley talcum powder, Santoor hand wash and Giffy dish wash. It has invested in a state-of-the-art soap finishing line that runs on highest speed of 700 Nos of soap /minute. In addition, the company has four more soap finishing lines.

The Company has invested in advanced effluent treatment plant to ensure zero liquid discharge and backward integration processes to soap by way of setting up a fatty acid and glycerine distillation & soap noodle making plant.

Commenting on this latest manufacturing facility in India, Mr Vineet Agrawal, CEO, Wipro Consumer Care & Lighting, said, “At this facility, we have created direct and indirect employment of about 900 people, over 90% of employees are locals and about 15% of employees are women. We have a Crèche facility which can accommodate over 50 kids in day care to support working mothers to join our workforce. We have strong local vendor base around our factory that has created employment for the local community.  Santoor is the No 1 Soap brand in Telangana and ranks No 2 nationally.”

Elaborating on the facility, Mr Anil K Raina, COO, Wipro Consumer Care & Lighting, said, “We have an advanced technology boiler which runs on agro waste based fuel. This adds to our cleaner and greener operation approach. We have also invested on future expansion plans in manufacturing of handwash, talcum powder, body lotion etc. apart from setting up of soap development centre in our premise.”

Mr Agrawal thanked Government and local administration for the whole-hearted support given to set up the state-of-the-art facility. “Telangana has a very progressive and forward-thinking government and is investor friendly. We are grateful for the support received,” he said.

Wipro Consumer Care’s key brands in India include Santoor (a toilet soap brand with extensions in personal care), Softouch (Fabric conditioner), Chandrika (an ayurvedic toilet soap brand), Yardley (a luxury toiletry brand), Safewash (liquid detergent), Maxkleen (a germ kill surface and floor cleaner brand), Giffy (a dishwashing brand), Enchanteur (a female toiletry brand), and Garnet (a LED lighting brand).