News Room

2020 was an unprecedented experience for businesses of all kinds and sizes. When the entire country was asked to shut down in March 2020, consumer care company Wipro quickly shifted its focus to where consumers were: online. It was trying to take it one day at a time...

Inorganic growth strategy and acquisitions will continue to be key for Wipro Consumer Care & Lighting’s expansion in India and international markets, in the post-pandemic times. With the acceleration in adoption of digital platforms, the FMCG company is also...

A study published in the European Journal of Social Psychology in 2009 reports that it takes 18 to 254 days for a person to form a new habit. The study also concluded that, on an average, it takes 66 days for a new behaviour to become automatic (or second nature)....

Digital ad spend, including on e-commerce platforms, would continue to rise in 2021 while advertising on traditional mediums such as print, outdoor and cinema may remain subdued, said S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting. Rai...

With the Covid-19 pandemic putting the spotlight on consumers’ increased attention on health and wellness, Wipro Consumer Care Ventures has broadened its investment focus. Read More

As I write this, most economies across the globe are undeniably on a recovery path. According to our in-house economist, all the High Frequency Indicators – which we have been tracking with a maniacal zeal — continue to improve on a month-on-month basis. Read...

We are nearing the end of year 2020 and the trickled lockdown has lasted for the major duration of the year. Return to the physical workplace, either in full or parts, is inevitable, but are we ready yet for the post-Covid workplace? The scale of the pandemic has made...

The original and real Ayurveda soap brand, Chandrika has gained the trust of millions of Indians through its proposition of clear, problem free skin. Taking it up a notch, Chandrika in its new campaign promises a higher order beauty benefit of a naturally glazed clear...

Wipro Lighting has recently been felicitated with the India Design Mark 2020 Awards. Three of the brand’s offerings – Stylus On-air, and UNO won for their unique selling points, features and innovation in design. Read More

NEW DELHI: Never waste a crisis, they say. India’s packaged consumer goods companies certainly didn’t. In the five-month period April-August, they launched dozens of new products — from vegetable washes to so-called immunity boosting juices and even haldi ice cream —...