2020 was an unprecedented experience for businesses of all kinds and sizes. When the entire country was asked to shut down in March 2020, consumer care company Wipro quickly shifted its focus to where consumers were: online. It was trying to take it one day at a time...
Inorganic growth strategy and acquisitions will continue to be key for Wipro Consumer Care & Lighting’s expansion in India and international markets, in the post-pandemic times. With the acceleration in adoption of digital platforms, the FMCG company is also...
A study published in the European Journal of Social Psychology in 2009 reports that it takes 18 to 254 days for a person to form a new habit. The study also concluded that, on an average, it takes 66 days for a new behaviour to become automatic (or second nature)....
Digital ad spend, including on e-commerce platforms, would continue to rise in 2021 while advertising on traditional mediums such as print, outdoor and cinema may remain subdued, said S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting. Rai...
With the Covid-19 pandemic putting the spotlight on consumers’ increased attention on health and wellness, Wipro Consumer Care Ventures has broadened its investment focus. Read More
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