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The past couple of months have been an eye-opener. While strategists and management gurus used to say that change is the only constant, the changes we have witnessed in the last six months are phenomenally different. From absolute freedom to complete lockdown to...

Chandrika has launched the #BeAyurvedaProtected campaign with an aim to highlight that Ayurveda and Chandrika hold age-old solutions to many of today’s new age problems. The latest campaign by the brand focuses on the germ protection properties of the Chandrika...

Hygiene is a crucial concern that is on top of mind of every individual. We all know the importance of sanitizing our hands, however, it is now equally crucial to ensure that our surroundings and the surfaces we are in constant connect with are also sanitized to keep...

Wipro Consumer Care and Lighting today announced the launch of Giffy Fruit & Vegetable Wash with 100% naturally derived formulation. In view of COVID-19, while there are clear guidelines around washing hands, wearing face masks and social distancing, there are...

Wipro Lighting in association with Dutch company, Mapiq has launched Office Shifts a smart office technology software in India. This software is designed to enable flexibility and maximize the utilization of office space for employees in a post Covid-19 world and can...

With Covid-19 boosting the demand for health and hygiene products, Wipro Consumer Care Ltd.’s (WCCL) VC fund is looking at expanding its scope of investment by focusing on segments like hygiene, health supplements and immunity, in addition to new-age consumer tech and...

“Unprecedented times” is one of the most commonly used phrases today, a result of the uncertainties that the COVID-19 pandemic has presented in front of us. The virus has created a state of turmoil across the world, including in India where the country has...

In a commercial, actor Saif Ali Khan is surprised when he finds out the stunning woman he presumed was the new model is actually the photographer. While he is still wide-eyed during the shoot, a little girl comes running to her ‘Mummy’, who is, no surprise — the...

Yardley, a Wipro Consumer Care brand, has introduced pocket Eau De Cologne with 70% alcohol content that can provide 99.9% germ protection. This out-of-home alternative for Eau de cologne can be used as an alternative to a sanitiser. It contains the goodness of...

Wipro Consumer Care & Lighting (WCCL) will launch hand sanitisers, anti-germ men’s soaps and deo sprays in its premium Yardley brand by next month, bringing ahead its plans by over a year to meet demand during the coronavirus outbreak. Read More