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COVID-19: Wipro Consumer launches anti-germ liquid detergent, fabric conditioner
With the coronavirus crisis prompting consumers to focus more on health and hygiene, Wipro Consumer Care and Lighting has launched a liquid fabric wash and fabric conditioner with germ protection formula which helps disinfect clothes. The company, which owns brands...
Wipro’s latest ad humanises technology; aims to show the role gadgets can play to make our homes seamlessly contactless
Wipro Lighting has released its latest digital campaign highlighting their Contactless lighting technology that breaks the clutter in the category by humanising technology. With the rapid spread of coronavirus, social distancing, and constant vigilance on...
How Wipro Consumer Care Ventures is looking to invest in startups in FMCG space to grow market share
Wipro Consumer Care Ventures, which has Ustraa and LetsShave in its portfolio, is looking to back four-five startups in the next 12 months within the FMCG sector with a focus on male grooming, feminine hygiene, immunity and wellness, and personal care. The fast-moving...
Celebrate a safe yet joyous Onam, says Yardley in new TVC
The year 2020 has witnessed its fair share of upheavals. As India continues to battle with the impact of a pandemic, a sense of fear continues to dampen the mood. While most states continue to struggle with the effects of the pandemic, Kerala has managed to come out...
5 Things Non-tech Startups Need To Showcase To Survive COVID And Attract Funding
The Indian startup ecosystem is the third largest in the world; the year 2019 was considered a blockbuster success and the expectations for the year 2020 were equally high. However, with COVID-19, financial markets were disrupted, and the world has been at the edge of...
The New Normal Work Mode – Flexible & Focussed
The past couple of months have been an eye-opener. While strategists and management gurus used to say that change is the only constant, the changes we have witnessed in the last six months are phenomenally different. From absolute freedom to complete lockdown to...
#BeAyurvedaProtected says Chandrika in latest campaign
Chandrika has launched the #BeAyurvedaProtected campaign with an aim to highlight that Ayurveda and Chandrika hold age-old solutions to many of today’s new age problems. The latest campaign by the brand focuses on the germ protection properties of the Chandrika...
Wipro Consumer Care launches surface sanitizer with new campaign
Hygiene is a crucial concern that is on top of mind of every individual. We all know the importance of sanitizing our hands, however, it is now equally crucial to ensure that our surroundings and the surfaces we are in constant connect with are also sanitized to keep...
Wipro out with Giffy, a fruit & vegetable wash
Wipro Consumer Care and Lighting today announced the launch of Giffy Fruit & Vegetable Wash with 100% naturally derived formulation. In view of COVID-19, while there are clear guidelines around washing hands, wearing face masks and social distancing, there are...
Wipro Lighting launches Mapiq’s Office Shifts in India
Wipro Lighting in association with Dutch company, Mapiq has launched Office Shifts a smart office technology software in India. This software is designed to enable flexibility and maximize the utilization of office space for employees in a post Covid-19 world and can...