Home > News
News Room
Wipro Enterprises opens its new global HQ in Koramangala, Bengaluru
Wipro Enterprises, the non-IT business of Wipro, inaugurated its global headquarter, "Wipro House" in Koramangala, Bengaluru. This campus will house business offices of Wipro Infrastructure Engineering, Wipro Consumer Care and Lighting and Wipro Enterprises Corporate...
Vineet Agrawal, CEO, Wipro Consumer Care and Lighting in conversation with CNBC TV18
Vineet Agrawal discusses Wipro Consumer Care and Lighting global performance, challenges and opportunities for the business.
India FMCG business sees high single-digit growth in Q1FY22: Wipro Consumer Care
Wipro Consumer Care and Lighting, a unit of Wipro Enterprises and Lighting, has seen high single-digit growth in its FMCG business in India in the first quarter of the financial year 2022, despite a challenging environment due to COVID-19, company CEO Vineet Agrawal...
Hybrid Offices: Wipro Lighting partners with Enlighted to provide IoT solutions
Lighting solutions firm Wipro Lighting has partnered with Internet of Things (IoT) solutions Enlighted for commercial buildings to deliver smarter workplaces as India Inc slowly returns to work from the office. As part of this partnership, Wipro Lighting and Enlighted...
Work, Workforce and Workplace: Finding the balance between returning to work and working from anywhere
Once upon a time the concept of remote working or working from home was limited to outsourced contractors. Several misconceptions existed around the concept, of remote working resulting in employees being less productive, isolated, and more inefficient. The past year...
Wipro Consumer Care and Lighting’s Marketing Officer shares how the company has changed its marketing strategy during the second wave of COVID-19
2020 was an unprecedented experience for businesses of all kinds and sizes. When the entire country was asked to shut down in March 2020, consumer care company Wipro quickly shifted its focus to where consumers were: online. It was trying to take it one day at a time...
Wipro Consumer Care to continue focus on acquisitions
Inorganic growth strategy and acquisitions will continue to be key for Wipro Consumer Care & Lighting’s expansion in India and international markets, in the post-pandemic times. With the acceleration in adoption of digital platforms, the FMCG company is also...
Why companies may not retain the good habits of the pandemic
A study published in the European Journal of Social Psychology in 2009 reports that it takes 18 to 254 days for a person to form a new habit. The study also concluded that, on an average, it takes 66 days for a new behaviour to become automatic (or second nature)....
Digital ad spend will grow in 2021 but print and outdoor to remain impacted, predicts S Prasanna Rai of Wipro Consumer Care
Digital ad spend, including on e-commerce platforms, would continue to rise in 2021 while advertising on traditional mediums such as print, outdoor and cinema may remain subdued, said S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting. Rai...
Wipro Consumer Care Ventures eyes 4-6 investment deals next year
With the Covid-19 pandemic putting the spotlight on consumers’ increased attention on health and wellness, Wipro Consumer Care Ventures has broadened its investment focus. Read More