All the brands under Wipro Consumer Care & Lighting brands can be categorized into three main segments:
- Indian Household Business (including personal care),
- International Personal Care Business (including Unza, LD Waxson, Zhongshan Ma Er and Yardley)
- Indian Office Solutions Business (Lighting, Furniture and Switches)
The Indian household business is led by our flagship brand Santoor, one of the leading toilet soap brands of India. Our other key brands include Yardley, Chandrika (Ayurvedic bathing products and hair oil), Glucovita (energy drink and tablet), Wipro Garnet (LED lights), Safewash (liquid detergent), Softouch (fabric conditioner) and Giffy dish wash liquid.
The International personal care business focuses on skincare, personal wash, toiletries, fragrances, deodorants, and hair care categories. Our lead brand is Enchanteur – a female toiletries brand. Key brands in our portfolio include Bio-Essence – a skincare brand that focuses on anti-aging and moisturizing and Safi – a Halal personal care and skin care brand. Our Safi and Bio-Essence brands are the Number 1 and 2 ranked facial care brands in Malaysia. Bio-Essence is also ranked No.1 in facial care in Singapore and Taiwan. Our other key brands in International markets include Romano and Dashing – male toiletries brands, Carrie – a kids toiletries brand, as well as Vitalis and Sumber Ayu – female toiletries brands. Our Ma Er acquisition in China has added a key brand in liquid detergents (Pahmi) and brands in the personal wash (Enear and Zici) enhancing our presence in South China.