In the last 13 years, Wipro Consumer Care and Lighting (WCCLG) has acquired 10 brands and grown from Rs 304 crore in 2002-03 to over Rs 5,900 crore in the last financial year. The bedrock of the growth strategy for WCCLG, the fast-moving consumer goods (FMCG) arm of Wipro Enterprises, has been a focus on select categories and markets with a view to achieving leadership positions.