Kuala Lumpur: Wipro Consumer Care and Lighting plans to add more products under its brand over the next two years to chase market leader position in personal care in Malaysia.
Its chief executive officer Vineet Agarwal said the company’s research and development team will also intensify its focus on the area of expanding product line.
“From a products point of view, Bio-Essence and Safi Rania are doing very well for Wipro in Malaysia. These are the two key brands that we have in our skincare portfolio so we would look at that as a clear driver.”
“We have had a good run in Malaysia, especially in our financial year 2016, where we were able to grow ahead of the industry in both our business units.”
“We estimate that we are between 15 and 20 % lower than the current market leader,” he told Business Times in an interview, here recently.
Agarwal said the company was also looking at its other segments including, shampoo, shower, kids care, talcum and fragrance as its growth drivers.
“We are looking at multiple categories to help us grow,” he said.
Wipro operates in Malaysia through its subsidiary, Wipro Unza (M) Sdn Bhd, which it acquired in 2007.
Wipro Unza is among Malaysia’s fastest growing players in the personal care market with popular brands like Safi, Enchanteur, Carrie, Dashing, Ever-Soft, Gervenne, Maxkleen and New & Trendy.
Agarwal also said the company has plans to expand three home grown brands – Safi, Bio-Essence and Carrie Junior – to Middle East, Indonesia, Vietnam and China through mergers and acquisitions.
“We are looking at acquisitions which can help us to grow in other countries and not only Malaysia”
“For us it is important to do better in other countries beyond the fact that we do well in Malaysia,” he said.