Acquisition of Splash Corporation includes its personal care brands — SkinWhite, Maxi-peel, Vitress
Bangalore, April 29 2019: Wipro Consumer Care today announces that it has signed a definitive agreement to acquire Splash Corporation a Philippines Personal Care Company.
This transaction strengthens Wipro Consumer care portfolio in personal care and completes the South East Asian footprint.
Splash is the largest Filipino personal care player and amongst Top 5 in the Philippines market. It recorded revenues of USD 80 Mn last year. The Company has built iconic brands, namely SkinWhite – a strong brand in body lotions, Maxi-peel the numero uno brand of Exfoliants, Vitress – a leave on hair conditioner. These brands cover a wide spectrum of personal care categories and are in leading positions in respective segments in the country