NEW DELHI: Wipro Consumer Care and Lighting, which crossed a billion dollar in revenue in FY 17-18, will step up India-specific distribution of its globally acquired personal care brands Enchanteur and Yardley to compete head-on with Hindustan Unilever and Procter & Gamble.

So far, the company has relied mainly on its Santoor soap and Safewash detergent brands in India.

“India now contributes 50% to our total revenues — which is the country’s highest contribution in four years. We are pushing brands we acquired globally,” company chief executive Vineet Agrawal said

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