Traditional businesses are increasingly investing in start-ups to tap into disruption and gain from emerging technologies. More than a dozen such businesses have made investments totalling $50 million in 11 start-ups in 2017, shows data from Venture Intelligence, a research service focused on private company financials, transactions and valuations.

One of the beneficiaries of this newfound interest is Happily Unmarried, a consumer products firm which received funding from Wipro Consumer Care, the personal care arm of Wipro Enterprises in November.

A strategic investor comes with domain and industry knowledge to help scale up the business rapidly, said Rajat Tuli, who co-founded Happily Unmarried in 2003.
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