This Children’s Day, Santoor Women’s Scholarship has launched a unique initiative to involve people to nominate girls they know who might need financial assistance to pursue their higher education. The campaign creative set in a rustic, riverside location depicts a young girl fetching water home. When you scan the ad in print or interact with the digital banner, it opens a video that shows the girl’s dream of becoming an engineer turning into a reality with the help of Santoor Scholarship. The girl transforms into a student in uniform carrying books to college. The campaign has been created by ADK Fortune Communications, Bangalore.
Read More