How Wipro’s Santoor became a ₹2,000-crore soap brand—and India’s second largest—by ruling just four states
Vineet Agrawal, CEO, Wipro Consumer Care, sings paeans to the virtues of staying regional
Image: Selvaprakash Lakshmanan for Forbes India
Vineet Agrawal loves to tell the Santoor story in four parts. The first part begins in the mid-’80s, when Agrawal joined the sales and marketing team of Wipro Consumer Care, the FMCG arm of IT services giant Wipro, which traces its roots to Western India Vegetable Products Company, an edible oils and soaps maker since 1945.