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Wipro Consumer Care & Lighting’s Santoor soap brand has toppled consumer goods giant Hindustan Unilever’s Lux as the No 2 soap by all-India volumes in the country for the first time, two industry officials said, citing data by research firm Kantar Worldpanel.
Volume share of Santoor was 14.9% in June 2018, the latest tracked numbers by Kantar Worldpanel show, ahead of Lux’s 13.9%.
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