In an exclusive conversation with Manish Vyas, Vice President and Business Head of Yardley India sheds light on the booming personal care market in India.
Established in 1770, Yardley is one of the world’s oldest living brands in the personal care category with fragrance, bath & shower and skin care products. It is a premium priced brand and is one of the few personal care brands which held prestigious Royal Warrants. Wipro Consumer Care bought the brand in 2010. Since then it has grown 150 times in India. Manish Vyas speakers further on same.