The maker of India’s largest-selling soap is losing its grip over the No. 1 crown in a slowing market. Hindustan Unilever Ltd.’s Lifebuoy, the nation’s most selling soap brand, has been consistently losing share at least since 2016, according to Kantar Worldpanel data reviewed by BloombergQuint. Wipro Consumer Care and Lighting Ltd.’s Santoor, marketed as a natural product, gained at its expense.It’s already taken over second-placed Lux, also made by HUL.

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