Wipro’s consumer care and lighting business will expand its range of products to detergents, energy drinks and fabric conditioners, intensifying competition in sectors dominated by global giants Hindustan Unilever and Procter & Gamble.

“The focus will be on cross leveraging of assets. With backend integration, we will enter newer categories under existing brands, with existing formulations, manufacturing and supply,” Wipro Consumer chief executive Vineet Agrawal said