Wipro Consumer Care & Lighting (WCCL) has emerged from the shadows of its parent entity and is set to touch $1 billion in revenue this fiscal. Some of the growth in recent years has come from the company’s success in China. A stronger foothold in Malaysia, Vietnam and Indonesia, and the continued gains of the Indian portfolio led by the Santoor and Chandrika brands have also helped, Vineet Agrawal, CEO of WCCL, told TOI.
WCCL, part of the unlisted entity Wipro Enterprises, clocked $908 million in revenue in 2016-17. When Agrawal took charge in 2002, it was a mere Rs 300 crore. The division was aggressive with acquisitions to enable international growth. It has spent around $650 million on acquisitions, including $250 million that it spent on buying Singapore’s personal care products maker Unza Holdings in 2007. Unza is now a $75 million brand.