Wipro’s consumer care and lighting business will expand its range of products to detergents, energy drinks and fabric conditioners, intensifying competition in sectors dominated by global giants Hindustan Unilever and Procter & Gamble. “The focus will be on cross leveraging of assets. With backend integration, we will enter newer categories under existing brands, with existing […]

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In the last 13 years, Wipro Consumer Care and Lighting (WCCLG) has acquired 10 brands and grown from Rs 304 crore in 2002-03 to over Rs 5,900 crore in the last financial year. The bedrock of the growth strategy for WCCLG, the fast-moving consumer goods (FMCG) arm of Wipro Enterprises, has been a focus on […]

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Wipro Consumer Care & Lighting has made some serious inroads into the South Asian market since Wipro demerged its non-it businesses under this banner. This strong growth has received a big fillip through the acquisition of Chinese FMCG giant Zhongshan and catapulted Wipro Consumer Care & Lighting into the third-largest player in the prosperous South […]

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Acquisition of Zhongshan Ma Er includes personal care brands – Enear, Zici, and Vcnic, and fabric care brands – Pahnli and Sunew Bangalore, India – September 22, 2016: Wipro Singapore Pte. Ltd, part of Wipro Consumer Care and Lighting, today announced that it has signed a definitive agreement to acquire 100% shareholding of Zhongshan Ma […]

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BENGALURU: To encourage underprivileged girl students who pursue higher education after grade 12, Wipro Consumer Care in association with “Wipro Cares” has announced the Santoor Scholarship programme to financially support them. The programme that offers 300 scholarships in Karnataka, will be rolled out in 2016-17, the company said. It will be a recurring annual programme […]

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Kuala Lumpur: Wipro Consumer Care and Lighting plans to add more products under its brand over the next two years to chase market leader position in personal care in Malaysia. Its chief executive officer Vineet Agarwal said the company’s research and development team will also intensify its focus on the area of expanding product line. […]

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INDIAN-based personal care giant Wipro Consumer Care has grown by leaps and bounds since they acquired Unza Malaysia back in 2007, with the move giving it access not only to the Malaysian market, but also Indonesia, Vietnam, China and the Middle East. In this respect, Wipro Enterprises Ltd executive director Vineet Agrawal said acquisition was […]

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Wipro’s consumer care and lighting business expects to touch the $1 billion revenue milestone by next year, even as the company cuts down on under performing brands across all its major geographies and focuses the majority of its resources towards growing flagship brands such as Yardley and Santoor, a top company executive said. In an […]

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