In the last 13 years, Wipro Consumer Care and Lighting (WCCLG) has acquired 10 brands and grown from Rs 304 crore in 2002-03 to over Rs 5,900 crore in the last financial year. The bedrock of the growth strategy for WCCLG, the fast-moving consumer goods (FMCG) arm of Wipro Enterprises, has been a focus on […]

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Wipro Consumer Care & Lighting has made some serious inroads into the South Asian market since Wipro demerged its non-it businesses under this banner. This strong growth has received a big fillip through the acquisition of Chinese FMCG giant Zhongshan and catapulted Wipro Consumer Care & Lighting into the third-largest player in the prosperous South […]

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Acquisition of Zhongshan Ma Er includes personal care brands – Enear, Zici, and Vcnic, and fabric care brands – Pahnli and Sunew Bangalore, India – September 22, 2016: Wipro Singapore Pte. Ltd, part of Wipro Consumer Care and Lighting, today announced that it has signed a definitive agreement to acquire 100% shareholding of Zhongshan Ma […]

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BENGALURU: To encourage underprivileged girl students who pursue higher education after grade 12, Wipro Consumer Care in association with “Wipro Cares” has announced the Santoor Scholarship programme to financially support them. The programme that offers 300 scholarships in Karnataka, will be rolled out in 2016-17, the company said. It will be a recurring annual programme […]

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Kuala Lumpur: Wipro Consumer Care and Lighting plans to add more products under its brand over the next two years to chase market leader position in personal care in Malaysia. Its chief executive officer Vineet Agarwal said the company’s research and development team will also intensify its focus on the area of expanding product line. […]

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INDIAN-based personal care giant Wipro Consumer Care has grown by leaps and bounds since they acquired Unza Malaysia back in 2007, with the move giving it access not only to the Malaysian market, but also Indonesia, Vietnam, China and the Middle East. In this respect, Wipro Enterprises Ltd executive director Vineet Agrawal said acquisition was […]

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Wipro’s consumer care and lighting business expects to touch the $1 billion revenue milestone by next year, even as the company cuts down on under performing brands across all its major geographies and focuses the majority of its resources towards growing flagship brands such as Yardley and Santoor, a top company executive said. In an […]

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Living in the shadows of the IT business, Wipro’s Consumer Care enterprise often goes unnoticed. Yet, Wipro Consumer Care & Lighting is a globe-trotting behemoth in its own right, within striking distance of becoming a billion-dollar business.

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Azim Premji, chairman of Wipro Ltd, speaks as he presents the quarterly results at the Wipro campus in Bangalore April 27, 2011. Wipro Ltd forecast tepid growth for its mainstay information technology services business and warned wage increases would hit operating margins this year, sending its shares down four percent. REUTERS/Stringer (INDIA - Tags: BUSINESS SCI TECH)

Trade skew notwithstanding, PM Modi’s Make In India pitch warrants taking China along instead of taking on the manufacturing powerhouse.. A few hours up an immaculately laid six-lane highway from Guangzhou port is the massive manufacturing city of Dongguan, the heartbeat of China’s export industry. One of the early foreign entrants was another Indian company, […]

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