Our brand identity is the visual expression of why we exist: to amplify our client’s business success. The Spirit of Wipro energizes us to make this happen. By being passionate about client’s success. Driven by insights from the deep connectedness between people, ideas, communities and the environment. Enhanced by being global and responsible, and by treating each person with respect. Always with trust and certainty, arising from having unyielding integrity at the core.

The Spirit of Wipro is the core of Wipro. These are our Values. It is about who we are. It is our character. It is reflected consistently in all our behavior.

The Spirit is deeply rooted in the unchanging essence of Wipro. But it also embraces what we must aspire to be.

The Spirit is the indivisible synthesis of the four values.

The Spirit is a beacon. It is what gives us direction and a clear sense of purpose. It energizes us and is the touchstone for all that we do

BE PASSIONATE ABOUT CLIENTS’ SUCCESS
  • We succeed when we make our clients successful. We collaborate to sharpen our insights and amplify this success. We execute with excellence. Always.
TREAT EACH PERSON WITH RESPECT
  • We treat every human being with respect. We nurture an open environment where people are encouraged to learn, share and grow. We embrace diversity of thought, of cultures, and of people.
BE GLOBAL AND RESPONSIBLE
  • We will be global in our thinking and our actions. We are responsible citizens of the world. We are energized by the deep connectedness between people, ideas, communities and the environment.
UNYIELDING INTEGRITY IN EVERYTHING WE DO
  • We will be global in our thinking and our actions. We are responsible citizens of the world. We are energized by the deep connectedness between people, ideas, communities and the environment.