The Wipro Brand Identity
logo_brand

The present Wipro Identity was redefined in 1998. This brand identity represents the diverse businesses and corporate values associated with Wipro Limited. It is composed of three mutually-dependent elements:

  • Rainbow
    Flower
  • 'Wipro'
    (written in black)
  • 'Applying Thought'
    (written in black)
Representation
flower_logo_brand
The rainbow-hued sunflower, suggestive of Wipro's initial business, indicates a conglomerate that is:

  • Dynamic & Energetic
  • Multi-faceted
  • Large & Diversified
  • Innovative
  • Vibrant

Our tagline, 'Applying Thought', sums up the aspects of our vision:

  • Futuristic
  • Innovative
  • Intellectual
  • Mature
  • Powerful
Color Significance

We understand that colors communicate ideas better, transcending language and culture barriers. Our logo incorporates the broad spectrum of color, making it aesthetically appealing. The colors used in the Wipro brand identity have particular significance:

  • Life, Dynamism, Auspiciousness
  • Nature, Freshness,Growth, Prosperity, Youth
  • Sun, Warmth, Vitality, Aspiration
  • Intelligence, Innovation, Shrewdness, Mystery
  • Sky, Sea, Transparency, Nature

Accordingly, the Rainbow Flower represents:

RATIONAL ASPECTS

  • Advanced Thought
  • Aspiration
  • Broad Focus
  • Diversification
  • Energy
  • Expertise
  • Flexibility
  • Individuality
  • Innovation
  • Interaction
  • Modern Technology
  • Power
  • Precision
  • Progress
  • Reliability
  • Variety
  • Vastness

EMOTIONAL ASPECTS

  • Cheerfulness
  • Color
  • Contrast
  • Freshness
  • Humane Sense
  • Life
  • Life
  • Positivity
  • Proximity
  • Vibrancy
  • Vivacity
  • Youthfulness

Similarly, our tagline, ‘Applying Thought’, represents:

RATIONAL ASPECTS

  • Commitment
  • Employee Qualification
  • Skill
  • Evolution
  • Feedback Acceptance
  • Dynamism
  • Hard Work
  • Innovation
  • Integrity
  • Market Anticipation
  • Practicality
  • Product Diversity
  • Progress
  • Learning and Thought Processes
  • Research and Development
  • Result Orientation
  • Scientifically-Tested
  • Quality Assurance
  • Translation
  • Implementation of Ideas

EMOTIONAL ASPECTS

  • Adaptability
  • Creativity
  • Credibility
  • Customer Focus and Care
  • Idea Generation
  • Inspiration
  • Partnership
  • Personalization
  • User Friendliness